Why Case Study Videos Are Useful for Your Business
Case study videos are a great way to show the real impact of your work. Instead of just explaining what you do, they let potential clients see the results through real customer experiences. A well-made case study video highlights the challenges a client faced, how your product or service helped, and the outcome, all in a natural and engaging way.
How Case Study Videos Work
The process starts with an interview, where we ask key questions to help shape the story. These questions focus on:
The client’s initial challenge or problem.
How your company provided a solution.
The benefits and results they experienced.
Alongside the interview, we capture supporting footage (b-roll) to visually reinforce the story. This might include:
The client's office, branding, or workspace.
Their team using your product or service.
Everyday moments that show how your solution fits into their workflow.
Real-World Example: Smart UI & Bennco Group
One recent case study video we created was for Smart UI, a company based in NSW that provides software solutions. They wanted to highlight how their product helped their client, Bennco Group, improve efficiency. Since Smart UI is based interstate, we handled the entire production remotely, working with them to plan and execute the shoot in Perth.
A behind-the-scenes photo of our interview setup.
Gear Used: Sony FX6 Camera, Aputure Lighting, Wireless Microphone Lavalier & Boom Microphone.
Invoice Automation case study: Bennco Group
The Process:
Pre-Production: Smart UI provided a rough outline of what they wanted to communicate. We used this to refine interview questions that would naturally guide the conversation.
Filming:
Interviews: We did a quick location scout, set up lighting and cameras in an office space, and recorded two interviews with Bennco’s team.
B-roll: We filmed around the office, capturing moments of the team working, interactions, and branding elements to visually tie the story together.
Editing: We combined the interviews with b-roll, adding music and pacing that kept the video engaging. The final piece clearly showed how Smart UI’s solution made a difference for Bennco Group.
Why Case Study Videos Work
If you want to show the value of your work in a way that’s clear and relatable, case study videos are a great tool. They help:
Build Trust – Hearing directly from satisfied clients makes your business more credible.
Make an Impact – Seeing your solution in action is more engaging than just reading about it.
Reach More People – These videos can be shared on your website, social media, or in sales presentations.
Show Real Results – They highlight the direct benefits of your product or service in a way that’s easy to understand.
How Through Video Can Help
We take care of the entire process—filming, lighting, audio, and editing—to create a professional and engaging case study video. Whether you're based locally or interstate, Through Video can manage the production to ensure a high-quality result. If you need help shaping the story or just want a video that showcases your work effectively, we’re ready to make it happen.
If you’re interested in a case study video for your business, let’s chat!
We love creating videos that make an impact.
If you’d like to see more, visit our homepage or contact us to discuss your project.